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I tested Claude Design vs Kimi K3. What you need to know

A three round bake off between Claude Fable 5 and Kimi K3, both running inside the same Claude Code harness with Kimi piped in through an OpenRouter API key, so the model is the only variable. The rounds are a self running narrated HTML slide deck, a one shot travel dashboard, and a full client grade website built from a design skill he publishes free. Every round carries stated numbers: $35 against $10.70 on the deck, 8.9 minutes against 25 on the dashboard, and 67.8 minutes and $19.32 on the website against an estimated $80 plus on Fable 5. He also wires Fish Audio into both models so the decks narrate themselves, clones his own voice from a 15 second sample, and hits the one request Fable 5 refuses outright. His conclusion is a routing rule rather than a winner: spend the Claude subscription on Fable 5 first, switch to Kimi K3 when you are paying per token, and note that Kimi's extra token appetite eats into the headline 30% price.

Published Jul 22, 2026 16:44 video 36 min read Added Jul 22, 2026 Open on YouTube →

At a glance

Jack Roberts runs a three round bake off between Claude Fable 5, which he calls the world's number one design agent, and Kimi K3, the model from Moonshot AI that landed at roughly 30% of Fable 5's price. Both contenders run inside the same harness, Claude Code, with Kimi K3 piped in through an OpenRouter API key, so the only variable is the model. Three levels: a self running narrated HTML slide deck, a one shot travel dashboard, and a full client grade website built from a design skill he gives away free. Every round is scored on output, cost, and speed, and every round has real numbers attached, from $35 versus $10.70 on the deck to 8.9 minutes versus 25 minutes on the dashboard to 67.8 minutes and $19.32 on the website. Along the way he wires Fish Audio into both models so the decks narrate themselves, clones his own voice from a 15 second sample, and runs into the one place Fable 5 says no. His conclusion is not the one the pricing implies.

The premise: the design throne, and the first real challenger

The opening claim is blunt. Claude is the world's number one design agent, its biggest threat just dropped, and if you have not noticed you could be wasting hundreds of dollars. Claude is an incredible model, he says, which is exactly why it is almost impossible to defeat. It sits atop the design throne, and he reaches for a Game of Thrones analogy and immediately disowns it: "It sits atop the design throne. Kind of like King Joffrey, some may say. It's a bad analogy, but you get the idea."

The credentials do not need reciting. Sites, decks, graphics, a million things. Plenty have tried to take the design crown and nobody has come close, and Fable 5 in particular is a cut above everybody else.

Then Kimi K3 arrived, and his first reaction was skepticism about the genre rather than the model: "is this legit, or is this just another 'yeah, this model's now the best'?" So he decided to put it through its paces, because the goal is not loyalty to a vendor, it is always using the best model available.

The number that makes the test worth running is the price. Kimi K3 costs roughly 30% the price of Fable 5. That is the whole reason this is interesting, and it is also the trap he names immediately: "we don't want a benchmark queen. We want someone that actually delivers, that is quick, that is high quality, and is going to save us money."

What he means by "the moat for design"

Before any test runs he defines what he is actually measuring, and it is not raw model quality. He calls it the moat for design, and it has three parts:

  1. A great model with fantastic taste. The raw aesthetic judgment of the thing generating the output.
  2. Your design systems and your skills. The reusable assets you bring, which in this video means a literal Claude skill he built and gives away.
  3. The right harness. The agent runtime that turns a model into something that can research a brand, write files, fetch images, and iterate.

That framing matters for reading the results, because it is why the test is structured the way it is. He is not asking "which model is smarter." He is asking which model, dropped into an identical harness with an identical skill, produces better work per dollar and per minute.

The three levels are slides, dashboards, and websites, judged on output, cost, and speed. And he telegraphs the ending honestly: "we'll be fair, the results are surprising."

The rig: run Kimi K3 inside Claude Code

The setup is the part most viewers will actually reuse, and it takes about ninety seconds of the video.

To run Kimi K3, you get an API key from openrouter.ai. Then he provides a downloadable skill you upload to Claude. With the skill loaded, the instruction is conversational:

Hey, open up Claude Code powered by Kimi K3

That opens a new terminal. The terminal is Claude Code, but the status line reads OpenRouter · Moonshot AI · Kimi K3. His words: "which means we're using the full Claude Code harness with this cool model." He notes you can do the same thing in the app rather than the terminal.

This is the single most important design decision in the whole video. Both contenders get the same agent loop, the same tool access, the same file system, the same skill format. Fable 5 is running natively and Kimi K3 is running through OpenRouter, but the scaffolding around them is identical. Whatever the outputs differ by, they do not differ because one model got a better runtime.

CONTENDER A Claude Fable 5 native, run on High the reigning design agent CONTENDER B Kimi K3 · Moonshot AI OpenRouter API key + a skill about 30% the price THE HARNESS Claude Code same agent loop, same tools, same skills LEVEL 1 · SLIDES A deck that talks 6 slides, self contained HTML, brand research, narrated audio LEVEL 2 · DASHBOARD A dashboard you'd use travel dashboard, real facts, fetch imagery if it elevates it LEVEL 3 · WEBSITE The $10k website built from the free Fable 5 website skill, client grade NARRATION LAYER Fish Audio ~80% cheaper than ElevenLabs JUDGED ON output · cost · speed one shot per level, same brief to both, no retries
Figure 1. The test rig. The point of piping Kimi K3 through OpenRouter into Claude Code is that the harness stops being a variable, so anything the outputs differ by comes from the model.

Level 1: a deck that talks

"We're going to come out the gates swinging. We're not going to play softball today."

The first task is deliberately hard, and the hard part is not the slides. He wants a deck that researches a brand on its own and then narrates itself. Not an HTML presentation with speaker notes. A self running presentation with audio over the top.

The brand is Glaido, a voice first AI assistant. The brief, as he reads it:

This is a blind design test.

Build me a beautiful self-running HTML slide presentation that introduces
my company, Glaido.

[explanation of what Glaido is]

Use six slides. Self-contained HTML, rich visual design.
Use a text-to-speech system to create the audio over it.

Six slides. Self contained HTML. Rich visual design. And a text to speech system wired in, which is the requirement that turns this from a design test into a systems test, because the model has to go find a voice API, call it, and stitch the audio to the slide timeline without being told how.

The narration layer: Fish Audio, and why he picked it

Before showing results he explains the voice stack, because without it the test is not reproducible. Both models use Fish Audio with a brand new model. His reasons, in order:

The emotion point is the one he demonstrates rather than asserts. Fish Audio lets you temper how a voice sounds by adding delivery commands alongside the text, "how I want you to say the thing." He plays an eagle voice as an example of the range, then plays a second sample to make the point about delivery: "Hey, why are you sitting here all alone in the corner?" His verdict on it, deadpan: "It's quite sultry. You get the idea, right?"

What Fable 5 produced

The Fable 5 deck was built on High. He plays slide one:

"Welcome to Glaido. We're a voice first AI assistant built on one simple promise. Speak and it's done. Our mission is one sentence. You just say it out loud. Move the meeting, draft the update, book the flight, and Glaido carries it out end to end. Three moves."

His read, in real time:

And the summary judgment on the whole artifact: "Very good. One shot."

What Kimi K3 produced

Kimi's version is titled Glaido onboarding. Slide one:

"This is the world's fastest dictation. The voice layer for every app you already use. From today you don't have to type to do your best work. Keyboards were never the bottleneck. Typing is. Here's what that sounds like. You speak naturally, a half formed thought."

What he liked:

"It's good. I think it's really good."

Notice the copy line Kimi wrote: "Keyboards were never the bottleneck. Typing is." That is a positioning line, not a feature line, and it came out of a one shot prompt against a brand the model had to go look up.

Where Fable 5 says no

Then the aside that turns out to be one of the most useful things in the video. As a joke he was tempted to have the deck narrated by a Morgan Freeman voice, and plays the sample: "Life isn't about the destinations we reach." He thinks it would have had gravitas.

Fable 5 refused. Flatly.

"Funnily enough though, Claude Fable 5, and this is a really important point I have to drill down into here, would not do that. It has a set of ethical guard rails and just would outright refuse it. But other models may have a slightly different point of view."

He is careful not to turn it into a complaint, and careful not to advocate for the impersonation either: "Not saying we want to go ahead and use Morgan Freeman for everything, but I just want to say that, you know, if you cross Fable 5's ethics and it doesn't like what you ask it to do, it will say no to you."

It is worth sitting with what that is, in a bake off scored on output, cost, and speed. A refusal is a product difference that none of those three axes capture. It is also the one axis where the models were not equivalent, and it went against the expensive one.

Cloning your own voice, in about fifteen seconds

The Fish Audio segment then goes deep, because the real unlock is not picking a voice from a library, it is putting your voice on every deck you generate.

The paths available on the platform:

He does one live to prove the floor is low: a 15 second sample, uploaded, and "you're ready to rock and roll." Once enough tags are captured you can hit ready to analyze. He sets his own clone to private rather than publicly available, confirms permission, and clicks create.

Then he demonstrates driving it two ways. Directly in the app, where you write the line and click generate speech, testing "hey, go ahead and do me a favor and create 15 different ideas." Or through the agent, which is the part that matters for the design workflow:

Hey, do me a favor and redo the voice on that presentation with Jack Roberts

Claude, or Kimi, goes back and regenerates the presentation audio in his cloned voice. He unmutes the result and you hear the deck read back in it: "calendar, inbox, tools, and quietly confirms when it's done." Thirty seconds of audio, regenerated on a sentence of instruction.

Two adjacent uses he flags:

"This is such a hack for building anything, whether it's on your website or presentations, any design systems."

Round one, by the numbers

Level 1: narrated deck Fable 5 Kimi K3
Build time 21 minutes 23.3 minutes
Token volume about 3x larger baseline
Cost $35.00 $10.70

The design verdict: Kimi K3 edged it. The price verdict: about a third. Put together, he does not hedge.

"So round one, I have to decisively give that to Kimi K3."

The token detail is the interesting one and it goes the opposite way from the story the rest of the video will tell. On the deck, Fable 5 burned roughly three times the tokens of Kimi K3 and still cost three and a bit times as much. Kimi won this round on both halves of the efficiency equation at once.

Level 2: a dashboard you'd use

Round two is a real errand rather than a hypothetical. He is in Budapest and flying to Montenegro for an AI conference in a week, so he wants a flight dashboard. His aside on the format is honest: "we don't use dashboards too much these days."

The prompt is deliberately thinner than round one:

Build a beautiful information-rich HTML travel dashboard.

[here are some facts]

Go and build this. If imagery elevates it, use an image CLI.

That last clause is the interesting one. He does not tell it to add images. He tells it that if imagery elevates the result, it has permission to go get some through an image CLI. Whether the model takes that door is part of what gets judged.

Both dashboards are one shot. No follow ups, no "make it better."

Fable 5's dashboard

Built on Fable 5 High. His running commentary is measured rather than glowing:

"Fairly fine" is a real verdict, not a dodge. It is competent, complete, and unsurprising.

Kimi K3's dashboard

Then the most honest ten seconds in the video. He starts to award Kimi a differentiator, catches himself mid sentence, and corrects on camera: "We didn't get that actually from Fable 5, if I'm super duper honest. We didn't get a checklist. Oh, we did. My bad. We got the checklist down here. I just didn't quite see it on the first attempt."

That correction is itself a finding. The feature was in both. Kimi's version was easier to find, which in a dashboard is not a small thing, but it was not a capability gap.

His verdict on the design: "I would say that Kimi edges it, but honestly I would say that this is really, really well balanced. It's tough to tell them apart." He also throws it to the audience, asking viewers to say in the comments who they think won, which is a fair signal that he does not consider the gap decisive.

Round two, by the numbers

Level 2: travel dashboard Fable 5 Kimi K3
Build time 8.9 minutes 25 minutes
Cost $14.80 $9.40
Notes fast, unremarkable hit its 1 million token context window cap

This is where the story turns, and it is the first time speed shows up as a real cost. Fable 5 finished in 8.9 minutes. Kimi K3 took 25 minutes, roughly three times as long, and along the way hit its 1 million context window cap, which he calls quite wild.

The joke lands because it is a specific unit of time: "I had a number two haircut when I started this video and by the time Kimi K3 finished, it was actually done."

On price, Kimi was about 50% cheaper, $9.40 against $14.80. So the round reads: Kimi marginally better looking, half the price, three times the wall clock. His guidance is to weigh that yourself: "make your own decisions based on what you think is worth it in terms of time and speed."

And the diagnosis he keeps for the rest of the video: "It is a little slow. That's the one thing about Kimi K3, is the time. We didn't get that on challenge one, but challenge two we did."

Level 3: the $10k website

The third round is the biggest, and it introduces the third leg of the moat: the skill.

He built a Fable 5 website skill in his previous video and gives it away free. This is a real asset, not a prompt he pasted once. "That prompt, I spent so many hours on that and so many dollars. So please, please do use that. It is completely for free."

The loading procedure, for each side:

For Claude Code with Fable 5:

  1. Download the skill. It arrives as a zip.
  2. Open Claude Code.
  3. Select the Fable 5 website skill and click open.

For Kimi K3: you do not have a native skill loader in the same place, so he routes around it in two moves.

# in the same chat window where you loaded the skill
Hey, write me a prompt for this.

# then, in the Kimi K3 terminal
Hey, use my downloaded skills to go ahead and build them.

The skill also interviews you before it builds. When you run it, it asks what the site should be about, what it should look like, and whether you want video.

Fable 5 built Pulp

The Fable 5 site is called Pulp, done in one shot. He scrolls it and reacts: "Look at this. This is crazy decent."

The named sections, which read like a lineup of pulp titles: Midnight Crush, Grim Blind, Berry Rising, Manga Mayhem.

His verdict on it as a target: "This is a tall order to beat." And a note on the skill's throughput that is easy to miss: "this skill, by the way, spits them out one at a pop. That's how good this is." The skill is not a one time artifact generator, it produces these repeatedly.

Cost figure he states for Pulp: about $10 in credits.

Kimi K3 built a chocolate brand

Kimi's brief, chosen through the skill's interview, is a chocolate brand. He walks the finished page top to bottom, and the walkthrough is worth reproducing because it is the whole argument for the round:

The site is not a landing page with sections. It is the cacao pod to chocolate bar journey told as a scroll, and the copy is doing as much work as the layout.

His verdict on round three

He gives a preference and then immediately walks the ranking back to a tie:

"They're both fantastic websites. If I had to give you my personal preference, I would have to go with the Pulp, but I think they're very similar."

The one gap he names is the animation smoothness, and he explicitly discounts it as a model capability difference: "I would say that Claude had the ability to keep this a little bit smoother, but I think if I followed back up with a prompt like 'hey, make this smoother,' it would have been just as good a job."

That is a one shot artifact of the test design, not a limitation of Kimi K3. In a real build you would send the follow up.

His final position on the pair: "I think these are on the same level. I think ultimately they are the same level. Look at the design expertise. Look at the journey." And the commercial framing, which is why the section is titled the way it is: "if you were selling chocolate and you turned up to a client with this website, this wasn't built with Fable 5. That's how good it is."

Round three, by the numbers

Level 3: full website Fable 5 Kimi K3
Build time around 20 minutes 67.8 minutes
Cost of the build shown about $10 in credits (Pulp) $19.32 in Kimi credits (chocolate)
His estimate for the same job on the other model $80+ if the chocolate site had been built on Fable 5 not stated

67.8 minutes. He does not treat that as fatal, because of where the time goes: "which is pretty timely, since you let it rock and roll in the background." An hour of background agent time is not an hour of your time.

The $80 figure is the one carrying the argument: "whilst this was only $19 on Kimi K3, if that would have been done on Claude Fable 5, that would have been around $80 plus for that exact system, which is why you most likely would have delegated to sub models. But at the Kimi prices, if you're building these at scale, you could let that run a little further."

That last clause is the practical insight of the round. Cheap tokens do not just save money, they change what you allow the agent to do. At $80 a site you interrupt, delegate to smaller models, and cap the run. At $19 you let it keep working.

The scoreboard

RoundClaude Fable 5Kimi K3His verdict
Level 1
Narrated HTML deck
21 min · $35.00 · ~3x the tokens. Animated command examples, strong brand copy, "People whose ideas move faster than their fingers." Refused the Morgan Freeman voice 23.3 min · $10.70. Branched into three sections, clear use case on the page, pulled look and feel from the real Glaido site Kimi K3, decisively Edged the design at about a third of the price
Level 2
Travel dashboard
8.9 min · $14.80. Fare trend, pricing, temperature, packing checklist. "Fairly fine" 25 min · $9.40. Fetched its own imagery, easier to read, checklist easier to find. Hit its 1M context cap Kimi K3 edges it but "really, really well balanced," and he throws it to the comments
Level 3
Full website
~20 min · ~$10 in credits. Pulp: Midnight Crush, Grim Blind, Berry Rising, Manga Mayhem. "A tall order to beat" 67.8 min · $19.32. Chocolate brand: canopy to pod to fire to river to bar, told as a scroll. Animation slightly less smooth Personal preference: Pulp but "ultimately they are the same level"
What the round cost you in wall clock Faster in 2 of 3 rounds, by 3x in the dashboard and 3.4x in the website Slower in 2 of 3 rounds; level 1 was effectively a tie Speed is Fable 5's remaining edge
What it cost you in money $35.00 · $14.80 · ~$10 shown, $80+ estimated for the Kimi job $10.70 · $9.40 · $19.32 Kimi K3 cheaper in every measured round
Figure 2. Every figure here is one he states on screen. The level 3 row is the only one where the two builds are different websites rather than the same brief, which is why the $80 plus figure is his estimate rather than a measurement.
0 10 20 30 40 50 60 70 build time, minutes Claude Fable 5 Kimi K3 21 23.3 Level 1 · deck a near tie 8.9 25 Level 2 · dashboard 2.8x slower ~20 67.8 Level 3 · website 3.4x slower hit the 1M context cap on level 2
Figure 3. Speed is the axis Fable 5 still owns. The rounds are near tied on the deck, then Kimi K3 runs 2.8x and 3.4x longer. His counterpoint is that agent time runs in the background, so an hour of it is not an hour of yours.
$0 $20 $40 $60 $80 cost of the build Claude Fable 5 Kimi K3 his estimate $35 $10.70 Level 1 · deck same brief, both models $14.80 $9.40 Level 2 · dashboard same brief, both models ~$10 $19.32 $80+ Pulp chocolate chocolate, if run on Fable 5 Level 3 · website different sites, so not a like for like pair
Figure 4. Cost per build, using only figures stated in the video. Levels 1 and 2 are the same brief run on both models, so those bars compare directly. Level 3 is two different websites, and the $80 plus bar is his estimate of what the chocolate site would have cost on Fable 5, not a meter reading.

What he concludes

The headline finding, stated plainly: "We now have a model that is on par with the best design agent on the planet."

He offers a theory for how, and labels it as speculation rather than fact: "Some say, and I think honestly, that they distilled Fable 5 and kind of hacked it that way."

Then the caveat that keeps the whole video honest, and the one that most price comparisons skip:

"The reality is it is cheaper. However, it often takes more tokens to get there. The upshot of that basically means that it's still cheaper, but not quite as cheap as you thought it was."

That is the correct way to read a 30% list price. Per token, Kimi K3 is roughly a third of Fable 5. Per job, once you account for the extra tokens it spends getting there, the discount compresses. It is still a discount. Level 1 was 3.3x cheaper, level 2 was 1.6x cheaper. The list price says 3.3x every time. The measured jobs say otherwise, and the dashboard is the honest data point.

The play he actually recommends

The recommendation is a routing rule, not a winner:

  1. Use Fable 5 as part of your Claude subscription. While you have subscription capacity, spend it. It is the fastest and it is already paid for.
  2. When the subscription limit ends, tag in Kimi K3 for your high leverage work, unless it is something Opus 4.8 can accomplish.
  3. If you are running on API rather than subscription, use Kimi K3. That is where the price difference actually hits your card.

He clearly finds his own conclusion surprising: "I can't believe we're saying it. Fable 5 only dropped recently, but that's how quick these things are currently evolving."

  • 0:27 The setup: Claude sits atop the design throne, Fable 5 is a cut above, and plenty have tried to take the crown.
  • 1:12 Kimi K3 costs about 30% the price of Fable 5. "We don't want a benchmark queen."
  • 1:28 Defines the moat for design: a model with taste, your design systems and skills, and the right harness.
  • 1:39 The rules: three levels, slides, dashboards, websites, judged on output, cost, and speed.
  • 2:35 The level 1 prompt: a blind design test, six slides, self contained HTML, and a text to speech layer.
  • 2:55 The rig: an OpenRouter API key plus a skill opens Claude Code running Kimi K3.
  • 3:29 Fish Audio: about 80% cheaper than ElevenLabs, voice clone from 10 to 30 seconds, emotion control, 83+ languages.
  • 3:56 Fable 5's deck. Animated command examples, brand copy that lands, "one shot."
  • 4:36 Kimi K3's deck. Three branched sections and design pulled from the real Glaido site.
  • 5:28 The Morgan Freeman voice. Fable 5 refuses on ethical guard rails.
  • 6:44 Cloning his own voice: 10 to 20 clips for a professional clone, or a 15 second instant clone, set to private.
  • 7:47 One sentence to the agent regenerates the whole deck's narration in his voice.
  • 8:36 Round 1 numbers: 21 min / $35 versus 23.3 min / $10.70, and Fable 5 used ~3x the tokens. Kimi K3 wins decisively.
  • 9:05 Level 2 begins: a Budapest to Montenegro flight dashboard, one shot, with permission to fetch imagery.
  • 9:54 Fable 5's dashboard: fare trend, pricing, temperature. "Fairly fine."
  • 10:30 Kimi's dashboard fetches its own imagery. The packing checklist correction: both had one.
  • 11:23 Round 2 numbers: 8.9 min / $14.80 versus 25 min / $9.40, and Kimi hits its 1M context cap.
  • 12:14 Level 3: the website, built from the free Fable 5 website skill he published in his previous video.
  • 12:54 Pulp, Fable 5, one shot, about $10. Midnight Crush, Grim Blind, Berry Rising, Manga Mayhem.
  • 13:24 The chocolate site, Kimi K3. Canopy, pod, fire, river, bar, told as a scroll.
  • 14:58 Round 3 numbers: ~20 min versus 67.8 min, $19.32 on Kimi, estimated $80+ if built on Fable 5.
  • 15:35 The finding: on par with the best design agent on the planet, possibly distilled, cheaper but token hungry.
  • 15:59 The play: Fable 5 inside the subscription, Kimi K3 once it runs out or if you are on API, unless Opus 4.8 can do it.
Figure 5. The video in its own order. Click any timestamp to jump the player there.

Where the bake off is thin

The video is honest about its own numbers, so this section is about the shape of the test rather than the good faith behind it. Four things a reader should hold alongside the verdict:

The sample is one run per model per level. Every build is one shot, no retries, no reruns. That is a deliberate and defensible choice, because one shot output is what you actually experience, but it means the timing spread is a single draw. A 25 minute dashboard run and an 8.9 minute one could partly be queue variance on a hosted API rather than model behavior, and nothing in the video separates those.

Level 3 is not the same brief. Fable 5 built Pulp and Kimi K3 built a chocolate brand site. Two different sites, two different content loads, chosen through the skill's interview questions. That makes the level 3 cost pairing, about $10 against $19.32, a comparison across different jobs rather than a head to head, which is exactly why the honest number in that round is his $80 plus estimate for what the chocolate site would have cost on Fable 5. He states the estimate as an estimate. It is also the number doing the most work in the conclusion, and it is the only one in the video with no meter behind it.

The two level 3 dollar figures sit awkwardly together. Pulp is stated at about $10 on Fable 5. The chocolate site is stated at $80 plus if it had been built on Fable 5. Both can be true, since they are different builds and the chocolate site plainly ran longer, but the video does not reconcile the eightfold gap between the site Fable 5 actually built and the site it was projected to build.

The design judging is one person's eye, live. The prompt says "blind design test," but the scoring is not blind and not rubric based. It is him narrating as he scrolls. He is upfront about this and even hands the dashboard round to the comments rather than calling it. The corrections on camera, catching himself about the packing checklist, are the best evidence that the judging is honest rather than staged.

Two disclosures worth naming, in the same spirit. The brand used in level 1, Glaido, is linked in the video description with a promo code, and the Claude Code masterclass he pitches midway through level 2 is his paid product. Neither touches the numbers, and the website skill that carries level 3 is genuinely free, but a viewer should know which links are commercial.

None of this moves the headline. A model at roughly a third of the price produced work he judged equal to or better than the reigning design agent in two of three rounds, and equal in the third. The correction the video makes to its own thesis, that more tokens eat into the discount, is the sort of thing an unserious comparison would have left out.

Key takeaways

Chapters

0:00 What You'll Unlock 0:27 Why Claude Owns Design 0:57 Meet the Challenger Kimi K3 1:12 Same Taste, 30% the Price 1:39 The 3-Level Showdown Rules 2:04 Level 1 A Deck That Talks 2:35 One Prompt, Full Presentation 2:55 Run Kimi Inside Claude Code 3:29 Voiceovers 80% Cheaper 3:56 Fable 5 Nails the Brand 4:36 Kimi Matches It 5:28 Where Fable Says No 5:54 Any Voice, Any Emotion 6:44 Clone Your Voice in 15 Seconds 7:47 Your Voice on Every Deck 8:36 Same Deck, a Third the Cost 9:05 Level 2 A Dashboard You'd Use 9:54 Fable's One-Shot Dashboard 10:30 Kimi Adds Free Imagery 11:23 Half the Price, Triple the Wait 12:14 Level 3 The $10k Website 12:32 Grab the Free Website Skill 12:54 Pulp: One Shot, $10 13:24 A Chocolate Site That Sells 14:58 $19 vs $80+ on Fable 15:35 The Play: Best of Both 16:26 Build Yours Right Now

Notable quotes

"Claude is the world's number one design agent, but its biggest threat just dropped and you could be now wasting hundreds of dollars." (0:00)

"It sits atop the design throne. Kind of like King Joffrey, some may say. It's a bad analogy, but you get the idea." (0:32)

"When I saw this, my first question was, is this legit, or is this just another 'yeah, this model's now the best'?" (1:01)

"It's roughly about 30% the price of Fable 5. But we don't want a benchmark queen. We want someone that actually delivers, that is quick, that is high quality, and is going to save us money." (1:14)

"We want a great model with fantastic taste. We want to build our design systems, our skills, and use the right harness to make it into something stellar." (1:30)

"We're going to come out the gates swinging. We're not going to play softball today." (2:06)

"As you can see, OpenRouter, Moonshot AI, Kimi K3, which means we're using the full Claude Code harness with this cool model." (3:14)

"They're like 80% cheaper than ElevenLabs. They can clone your voice with like 10 to 30 seconds of audio." (3:35)

"People whose ideas move faster than their fingers. And it's really got the brand identity down." (4:27)

"You can see it's played out nicely and it's driving a lot of design and look and feel from the actual website itself." (5:17)

"Claude Fable 5, and this is a really important point I have to drill down into here, would not do that. It has a set of ethical guard rails and just would outright refuse it." (5:32)

"If you cross Fable 5's ethics and it doesn't like what you ask it to do, it will say no to you." (5:48)

"So it took Fable 5 21 minutes to build that deck, and it took Kimi K3 23.3 minutes. The tokens for Fable 5 were like three times larger." (8:36)

"For Fable 5 it would have been $35. Kimi K3, $10.70. So round one, I have to decisively give that to Kimi K3." (8:49)

"We didn't get a checklist. Oh, we did. My bad. We got the checklist down here. I just didn't quite see it on the first attempt." (11:06)

"I would say that Kimi edges it, but honestly I would say that this is really, really well balanced. It's tough to tell them apart." (11:15)

"I had a number two haircut when I started this video and by the time Kimi K3 finished, it was actually done. It actually hit its 1 million context window cap." (11:31)

"It is a little slow. That's the one thing about Kimi K3, is the time. We didn't get that on challenge one, but challenge two we did." (12:05)

"This is what Fable 5 did. This is called Pulp. This is all done in one shot. This is a tall order to beat." (12:54)

"If you were selling chocolate and you turned up to a client with this website, this wasn't built with Fable 5. That's how good it is." (14:43)

"It took it a whopping 67.8 minutes to do it. Which is pretty timely, since you let it rock and roll in the background." (15:00)

"Whilst this was only $19 on Kimi K3, if that would have been done on Claude Fable 5, that would have been around $80 plus for that exact system." (15:17)

"We now have a model that is on par with the best design agent on the planet. Some say, and I think honestly, that they distilled Fable 5 and kind of hacked it that way." (15:38)

"The reality is it is cheaper. However, it often takes more tokens to get there. The upshot of that basically means that it's still cheaper, but not quite as cheap as you thought it was." (15:47)

"The play therefore is to use Fable 5 as part of your Claude subscription. And once that ends, for your super high leverage things I would then tag in this Kimi K3 model, unless it's something that you can accomplish with Opus 4.8." (15:59)

"I can't believe we're saying it. Fable 5 only dropped recently, but that's how quick these things are currently evolving." (16:17)

Resources mentioned

Full transcript
Claude is the world's number one design agent, but its biggest threat just dropped and you could be now wasting hundreds of dollars. And in this video, I'm going to compare Claude with its greatest new challenger, Kimi K3, across three levels of design to show you what is better and cheaper. And at the end of this video, you will have the best design system available today, saving you time and getting you light years ahead of everybody else. But Claude is an incredible model, hence why it is almost impossible to defeat it. It sits atop the design throne. Kind of like King Joffrey, some may say. It's a bad analogy, but you get the idea. With Claude, as we know, we can design anything: sites, decks, graphics, a million things. I don't need to tell you about the credentials of Claude. You get it. The history is that lots have tried to defeat Claude design, but no one ever really came close. Claude Fable 5 in particular is just a cut above everybody else. However, there's a brand new model that just dropped, Kimi K3. And when I saw this, my first question was, is this legit, or is this just another "yeah, this model's now the best"? I really wanted to put it through its paces to make sure we're always using the best model possible. Now, the first thing to bear in mind with this new model is its pricing. It's roughly about 30% the price of Fable 5. But we don't want a benchmark queen. We want someone that actually delivers, that is quick, that is high quality, and is going to save us money. So what we're going to be doing today is actually looking at what I would call the moat for design. And so we want a great model with fantastic taste. We want to build our design systems, our skills, and use the right harness to make it into something stellar. So we're going to put it through three levels: slides, dashboards, and websites. And we're going to be judging for output, cost, and speed. So whether you're using an agent or Claude Code, you're going to absolutely crush it with what happens here. And we'll be fair, the results are surprising. So you definitely want to do that. And if you're new to this stuff, by the way, I'm Jack. I build in a tech startup with like a gazillion Customers, and I share stuff like this on the channel. So if you want the latest AI stuff, feel free to drop a comment and subscribe and let me know how you get on with this sort of stuff. It really helps out the channel. Now, the first thing I want to do, we're going to come out the gates swinging. We're not going to play softball today. We're going to make it really difficult. So what I wanted to do to test this realistically is to get it to build a deck. I'm going to ask it to do research on a brand, find everything out about that brand, and not only build us an actual HTML deck, I'm going to use one that's actually going to communicate and speak. So I want it to be able to narrate over the deck. I want an HTML presentation with a full deck for a brand on there. And so the prompt is simple. It's a blind design test. I want you to build me a beautiful self running HTML slide presentation that introduces my company, Glaido. I explain what Glaido is. I say I want to use six slides. It's going to be basically self contained HTML, rich visual design. And then I also wanted it to use a text to speech system to actually create that audio over it. And to use Kimi K3, what we're going to do is get an API key from openrouter.ai. Effectively, I'll put a skill down below that you can download, upload to Claude, and just say "hey, open up Claude Code powered by Kimi K3," and it will open up a new terminal. And that terminal will look something like this. It's powered by Claude Code. You can also do this in the app. And as you can see, OpenRouter, Moonshot AI, Kimi K3, which means we're using the full Claude Code harness with this cool model. But before we can actually go ahead and proceed to this challenge, we need to know exactly how we're going to do this technically, so that you can replicate this exact thing and unlock the really cool use cases. We're going to be using something called Fish Audio with a brand new model. The reason why we're going to be using them, a couple of reasons actually. One is the fact they're like 80% cheaper than ElevenLabs. They can clone your voice with like 10 to 30 seconds of audio. I'll show you what that looks like in live time. They let you add emotion. So when we're creating decks or presentations and we're testing Kimi and Claude, we can do so with emotions. Basically they've got over 83 languages, and it is super duper cheap to get started. So before I show you how it should build it, let's go check out the results. So here we have the first one. This is from Fable 5. Again, this was built on high. So let's listen to what it sounds like. [Fable 5 deck narration] "Welcome to Glaido. We're a voice first AI assistant built on one simple promise. Speak and it's done. Our mission is one sentence. You just say it out loud. Move the meeting, draft the update, book the flight, and Glaido carries it out end to end. Three moves." This is cool. I really like what they've done here with the animation, like the "move my meeting 3 p.m.", "draft investor update". Again, all this audio as well just really enhances it, which I think is fantastic. "People whose ideas move faster than their fingers." And it's really got the brand identity down. So I'm super impressed with that. "Speak and it's done." Final slide is done. Very good. One shot. So let's now go take a look at what Kimi K3 did, and then I'll show you exactly how you reverse engineer to build this exact thing. So here we have the Glaido onboarding. Let's go to slide one and check this one out. [Kimi K3 deck narration] "This is the world's fastest dictation. The voice layer for every app you already use. From today you don't have to type to do your best work. Keyboards were never the bottleneck. Typing is. Here's what that sounds like. You speak naturally, a half formed thought." I like that. The narration's good. I like the fact that they've got this kind of nice use case that's shown on the website. I think that's really clear. I like that it's kind of branched out this way in three different sections. It's good. I think it's really good. And you can see it's played out nicely and it's driving a lot of design and look and feel from the actual website itself. And as a joke, I was really tempted to ask it to use this Morgan Freeman one here. [voice sample] "Life isn't about the destinations we reach." I think it would have had a level of gravitas. Funnily enough though, Claude Fable 5, and this is a really important point I have to drill down into here, would not do that. It has a set of ethical guard rails and just would outright refuse it. But other models may have a slightly different point of view. Not saying we want to go ahead and use Morgan Freeman for everything, but I just want to say that, you know, if you cross Fable 5's ethics and it doesn't like what you ask it to do, it will say no to you. Now, the cool thing that I did here with this, by the way, is I integrated a voice system using one simple platform. Let me just explain what that is. I use something called Fish Audio for this, which is crazy. Now this is really freaking cool. So one of the things that you can do with Fish Audio, and the reason I use it specifically, is that you can actually specify, when you're building these presentations, whether you're using Fable 5 or Kimi, exactly how you want it to sound. So for example, this is an eagle, to give you an example of what it sounds like. And you can temper what it sounds like by adding in these kinds of commands, how I want you to say the thing. So for example, if I come down here and play this one, for instance. [voice sample] "Hey, why are you sitting here all alone in the corner?" It's quite sultry. You get the idea, right? But effectively, we can pick from all these different voices. It's really freaking cool. This is exactly how we built these things out. One of the cool things you can do as well is actually build out your own voice. So if you go to professional voice clone and you upload like 10 to 20 small clips, and Claude can help you with this, you can actually get a full clone of your own voice on this system, which is decent. You can do an instant voice clone, voice design. I mean, if I just did one here very quickly, just to show you what I mean. The reason why this is cool is we can build presentation decks for any brand that we want to and actually have our own voices on it, which is incredible. So for example, let's give it a 15 second one right here. Beautiful. Okay. And we've got that there. And you can just upload this, go through the process, and then you're ready to rock and roll. I can even click on "ready to analyze" once you've got through enough tags. So if you've got films and footage, you can upload that and you can build up your own voice. And then once you actually do this, you can give it multiple clips. The more clips that you give it, the better. And this is such a hack for building anything, whether it's on your website or presentations, any design systems. You can describe what it is. You can make this publicly available. I just use this myself personally, so I go for private on this. I confirm my permission, come down, and then click on create. And so you can actually test these when you're doing it in the app, or Claude can do the entire thing for you instantaneously. So you write down what you want. "Hey, go ahead and create me 15 different ideas." I click on generate speech. "Hey, go ahead and do me a favor and create 15 different ideas." Beautiful. I know, it's absolutely fantastic. Now I can basically get all my own overview. So if you were sending Loom videos or presentations, you could be like, "hey, quick ask, here's the thing." So you can see how this opens up so many possibilities. And the other thing, if you're doing video editing, you can also drop in any of the sound effects. So like laser beams, engine starts, whatever you want to. It's in this platform. It's very cool. And so you can literally come back to Claude or Kimi and say, "hey, do me a favor and redo the voice on that presentation with Jack Roberts," or whatever your voice is, and it can redo that presentation for us. And then Claude will basically update that presentation with your own voice. So I'll just unmute this: "calendar, inbox, tools, and quietly confirms when it's done." So you get the idea. It can do that. That was 30 seconds of audio. It is crazy. So it took Fable 5 21 minutes to build that deck, and it took Kimi K3 23.3 minutes. The tokens for Fable 5 were like three times larger. But what is the actual price and cost of that? Well, for Fable 5 it would have been $35. Kimi K3, $10.70. So I would have said that Kimi K3 edged that design, but the price is about a third of it. So round one, I have to decisively give that to Kimi K3. Then this takes us very nicely onto the second level, the flight dashboard. A really cool one. So I'm in Budapest right now and I'm going to be shooting to Montenegro for an AI conference in a week's time. So I could really do with a very handy dashboard, right? Because we don't use dashboards too much these days. So let's go ahead and do one. And what I wanted to do is basically, I just gave it a really simple prompt for this. I basically said, look, build a beautiful information rich HTML travel dashboard. Here's some facts. Go and build this. If imagery elevates it, use an image CLI to basically go ahead and build this. And by the way, if this sounds like I'm speaking Spanish, I'll put a link down below for my full Claude Code masterclass that will take you from foundations, building websites, power features, everything you need to know, stuff I've never shared on my channel. It's the most comprehensive Claude Code course I've ever built, ever. It's crazy. As well as full access to the Claude Code Agentic OS, as well as the Hermes OS. You can download those there too. So this one here has been designed by Fable 5 High. We got some good details. And bear in mind, these are one shot designs. The third one is going to blow your mind, by the way, when you see the difference and what happened with this. It's very interesting. So we've got a Hungary to Montenegro thing. I think it's fairly, you know, basic. Nothing crazy. Nothing out of the norm there. I guess it's got the information down, which is cool. I like the fare trend, one way. Basic. It's cool. It shows me pricing. That's fantastic. It's giving me ideas on the temperature. It's actually very helpful to know. And I come down. I can see it's built a fairly decent, I'd say, dashboard. I think that's fairly fine. Then let's take a look at what we got over here then with our Kimi K3. So I like the fact that it's taking the initiative to get an image. I think that's cool. They both added this kind of tab thing, which is more symbolic than anything. It's tried to add a little bit more imagery. I think it's a little bit easier to understand. Again, they've captured the price there. They've got the forecast for rates, I guess what is this, the trend for fares. Overall, honestly speaking, I don't know. Let me know your thoughts down below on who you think is winning this one. But if I had to say, yeah, this is crazy, I've even got a dynamic packing checklist here. We didn't get that actually from Fable 5, if I'm super duper honest. We didn't get a checklist. Oh, we did. My bad. We got the checklist down here. It's cool. It is. I just didn't quite see it on the first attempt. Interesting. Yeah, I think if I had to say, I would say that Kimi edges it, but honestly I would say that this is really, really well balanced. It's tough to tell them apart. But let's come over and see how they differ then in price and time. So the build time. This took Fable 5 8.9 minutes and Kimi K3 25 minutes, guys. Honestly, I had a number two haircut when I started this video and by the time Kimi K3 finished, it was actually done. So it was crazy. It actually hit its 1 million context window cap. So that was quite wild, actually. But it did that. So 8.9 minutes, a lot faster. Way, way, way, way faster. And then let's look at the price. So for example, on Claude $14.80, Kimi K3 $9.40. So you know, it was a little bit cheaper. I guess you would say it was 50% cheaper, but it was about three times as slow. So you know, basically make your own decisions based on what you think is worth it in terms of time and speed. It is a little slow. That's the one thing about Kimi K3, is the time. We didn't get that on challenge one, but challenge two we did. And this one takes us on to the third and biggest challenge, which is building a website. Now, I'm going to go ahead and use a free website skill down below that I built in my last video. If you haven't checked that out, you need to go and watch that video. It is ridiculous. So you want to come down here and go ahead and download the skill right here, which is the Fable 5 website skill. It'll come down as a zip, and all you're going to do is head over to Claude Code, you're going to select the Fable 5 skill and click on open, like so. And if you're building this with Kimi, all you would do is just, in the same chat window that you added the skill I gave you earlier, you're just going to say, "hey, write me a prompt for this." And then basically in the terminal you can say, "hey, use my downloaded skills to go ahead and build them." Now, this is what Fable 5 did. This is called Pulp. This is all done in one shot. As you can see, it comes down. Look at this. This is crazy decent. Come down. Fable 5 designed this. Midnight Crush, Grim Blind, Berry Rising, Manga Mayhem. This is a tall order to beat. And this skill, by the way, spits them out one at a pop. That's how good this is. This website cost about $10, $10 in credits. Go ahead and build. Again, I'll put a link earlier so you can go and grab this to see how good it is. Let's take a look at what we got from Kimi K3. So here we have a brand. This one is a chocolate one. Basically, when you download the skill, it asks questions like, "what do you want it to be about? What's it going to look like? Do you want video?" So this is about a chocolate brand. So let's take a look at what we're dealing with here. So we're going to come down and we've got a beautiful thing there. We're going to scroll down. I like it. And then the chocolate bar appears. And then we have more details. Very cool. I mean, it's actually very fresh. You can see if you were selling chocolate, you've got this thing. You zoom in. You've got the thing here. Beautiful. Go down and we can have a look at everything there. Very, very tasty. I think the animation could be a little smoother. A tiny little bit smoother. I think it would be really cool. But I like it. I come down. I've got a story. "It begins under the canopy." I come down. "The pod splits on its own time." All right, I'm getting bought. This is where we get chocolate from. And then we dial it in. Let's have a look. "Seeds fall into the fire." "Ember becomes river." And then what happens at the bottom? The chocolate comes down and then we have our chocolate. Very, very, very cool. You know, I would say that they're both fantastic websites. If I had to give you my personal preference, I would have to go with the Pulp, but I think they're very similar. I would say that Claude had the ability to keep this a little bit smoother, but I think if I followed back up with a prompt like, "hey, make this smoother," it would have been just as good a job. But I think these are on the same level. I think ultimately they are the same level. Look at the design expertise. Look at the journey. It's crazy. It's a very, very, very impressive website. And if you were selling chocolate and you turned up to a client with this website, this wasn't built with Fable 5. That's how good it is. And by the way, that prompt, I spent so many hours on that and so many dollars. So please, please do use that. It is completely for free and it'll help you if you want to build one of these kinds of websites. So what did this cost us in Kimi to do? Well, it took it a whopping 67.8 minutes to do it. Which is pretty timely, since you let it rock and roll in the background. Claude by contrast was around 20 or so minutes. And the final cost of this was around $19.32 of Kimi credits to do that. Now, whilst this was only $19 on Kimi K3, if that would have been done on Claude Fable 5, that would have been around $80 plus for that exact system, which is why you most likely would have delegated to sub models. But at the Kimi prices, if you're building these at scale, you could let that run a little further. And so this is actually incredible news. We now have a model that is on par with the best design agent on the planet. Some say, and I think honestly, that they distilled Fable 5 and kind of hacked it that way. The reality is it is cheaper. However, it often takes more tokens to get there. The upshot of that basically means that it's still cheaper, but not quite as cheap as you thought it was. The play therefore is to use Fable 5 as part of your Claude subscription. And once that ends, for your super high leverage things I would then tag in this Kimi K3 model, unless it's something that you can accomplish with Opus 4.8. So if you're running on API, it makes sense to use Kimi K3. I can't believe we're saying it. Fable 5 only dropped recently, but that's how quick these things are currently evolving, and I'm super impressed with them. So now we know the difference between Kimi K3 and Fable 5, the powerful Claude model. The next thing that we need to do is learn how to actually use this technology to build something absolutely beautiful, a website that can sell for thousands and thousands of dollars, which we're going to learn right now in this video right here.