35:24
Chase Hughes
Instant Control - FULL Formula
This is a behavioral influence lecture, and Chase Hughes makes one claim he then proves on you in real time: most conversations are decided before anyone debates content, and whoever decides "what kind of thing this is" controls everything downstream. He builds the full system in three layers that stack on top of each other. Frames decide how the room moves. Categories decide what is allowed. Metaphors decide who you are allowed to be inside the reality.